Robert l johnson biography founder
If you see something that doesn't look right, contact us! Marcus Garvey. Elon Musk. Donald Trump. Blake Lively. Selena Gomez. Wally Amos. Early Life Robert L. Personal Life Johnson was married to Sheila Johnson from to Johnson founded Black Entertainment Television, the first cable network focusing on African Americans, with wife Sheila in This is so cute.
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Robert l johnson biography founder: Robert Louis Johnson (born April
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He is also seeking to gain a larger share of the market allotted to the major networks. He was working as an executive for a cable TV trade association and as a cable lobbyist in Washington, D. Home Box Office HBO followed two years later, but Johnson maintained a 52 percent controlling interest in the company. Although he won the bidding rights to wire cable in the Washington, D.
His District Cablevision Inc. Although he declined to publish financial figures, Johnson noted that BET became profitable in Born c. Education: Attended University of Illinois; received M. Cable television executive. In his quest to expand BET in the marketplace, Johnson combatted the problem of racial discrimination in media and advertising.
After a decade of growth inBET programming had increased from two to twenty-four hours each day. Such figures reflected the growth of buying power among blacks whose income rose 40 percent from to Johnson, who seemed to have an intuitive understanding of the impact of black culture on the public imagination, embodied the black media boom of the s.
In addition to a collaboration with television pay-per-view promoter Butch Lewis, Johnson was considering a possible partnership with filmmaker Mario Van Peeblescreator of New Jack City. And entrepreneurs like Robert Johnson will be driving the train.
Robert l johnson biography founder: Robert Louis Johnson is an
Wall Street JournalSeptember 19, Cite this article Pick a style below, and copy the text for your bibliography. Burgess, Marjorie " Johnson, Robert L. Burgess, Marjorie "Johnson, Robert L. January 9, Retrieved January 09, from Encyclopedia. Then, copy and paste the text into your bibliography or works cited list. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.
After selling the company to Viacom inJohnson became the first African-American billionaire and set his sights on other ventures such as becoming an owner in the airline industryauthoring books, and owning professional sports teams. Born on April 8,in Hickory, MississippiRobert Louis Johnson was the ninth of ten children born to the relatively poor Johnson family.
He would later rise to the position of public affairs officer in the corporation before moving on to various other jobs relating to politics, including press aide for Washington, D. Career: Cable television executive. Martel I Foundation, Phone: Urban League. Then in Johnson secured a job that would launch him in the direction of his future, as he became the vice-president of government relations for the National Cable and Television Association.
In Johnson began to examine the new cable network programming that was available to the public and realized that there were few offerings for African-American viewers. Johnson saw this void in the cable marketplace as a large untapped market, and his solution was to create a new cable network: Black Entertainment Television BET. Johnson soon found that it was very expensive to start a cable company, and he began securing loans from banks and investors.
The initial ratings for the station were low, but Johnson continued to improve the lineup, adding talk shows, sports from traditionally black colleges, and most importantly, music videos inwhich he received for free from record companies. Byafter two consecutive years of profit loss, BET could no longer survive without additional support, which it found in a new partner, Taft Broadcasting Company.
The viewership began to grow, more cable companies began to broadcast the station, and by BET was able to pay back all of its investors and start on the road to profit, even though it was still the smallest network on cable.
Robert l johnson biography founder: Johnson (born April 8, ,
Johnson knew that he had to continue to expand his media ownership if he expected the BET company to grow. John Hearst Jr. Daniel Snyder. Samuel Irving Newhouse. Carlos Slim Helu.